I Only Wear MAC: Maura Higgins
Creative direction of a buzz-/brand equity-driving disruptive partnership for the MAC brand and mini-campaign supporting new product launch for 'MAC Nudes' nude collection launch.
- Creative direction for project (campaign video & beauty stills)
- Content strategy for OOH, DOOH, press, social media and retail/in-store
"
The execution [of the campaign] is flawless, the ideation brilliant and the collaboration ... one we will highlight to all regions going forward as our *gold standard* - thank you so much for leaning in and making our campaign dreams come to life. Not to mention the press!!!! Off the charts. We are so grateful for everything that you have done.
"
- SVP Global Marketing, MAC
Campaign stills and video
Press
Press coverage across UK & Ireland including in RTE, Goss.ie, Hello, The Sun, The Mirror and with a Daily Mail exclusive.
Social
Organic social asset suite including hi-fi campaign still launch post, story teasers, BTS static carousels and additional lo-fi organic video for 'personality' moment.
