Lick x MAC
Ideation and creative direction of a brand equity-driving partnership for the MAC brand, based around shade within a new product launch.
We selected black as a hero colour; aligned to the brand identity and as a cut-through shade for makeup and interiors, selecting paint company Lick as the partner.
- Creative direction for project (launch campaign video & beauty stills)
- Casting of models
- Messaging direction
- Styling
- Collaboration on makeup direction with director of makeup artistry
